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Business Plan Topics

Lancaster Manufacturing can assist you from the very start of your project until your store is open. One of the first steps of the project is to develop a business plan. The Lancaster Manufacturing Plan has been developed over a number of years and is periodically updated. The business plan has two goals, to organize your thoughts and to attract capital. Following the template we provide, the plan guides you through the process of thinking deeply about what, where, and how you will move forward with your project. It highlights how we can help you develop a plan to achieve these two goals.

Your Company

  • Legal structure
  • Name

The Frozen Dessert Industry

  • Size of frozen dessert market
  • Trends

The Product

  • What it is
  • How it is made
  • Complementary menu selections

Proposed Location

  • Why is this location, or type of location, preferred?
  • Building layout

Market Analysis & Marketing

  • Demographics of the area
  • Target customers
  • Size of market
  • Promotion – How will we get them in the store?

The System

  • Serving customers
  • Controlling operations
  • Staffing
  • Training


  • Structure
  • Owner's profiles

Costs, Revenues, and Cash Flow

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